Announcement
Hawkeye | Mosaic Announces New President
September 2011 – Hawkeye | Mosaic is very pleased to announce the appointment of William H. Mabee as President. Bill was a Mosaic client for many years, and most recently has been a trusted advisor to Mosaic and an invaluable resource for many of the clients who work with Mosaic today.
As President, Bill will work directly with Mosaic clients on solutions for their most significant customer communications challenges. These include retaining and strengthening customer relationships during acquisitions, systems conversions, and changes to accounts and fees; brand introductions and market entry strategies; introduction and implementation of regulatory changes; and other critical issues where effective customer communications are essential to financial and marketing success.
Bill will also work closely with Mosaic’s experienced management team: Antoinette Dauber, co-founder, Executive Vice President, and Chief Operating Officer; Sharon Edelman, co-founder and Managing Director; Tim Wellence, Managing Director and Chief Information Officer, and Jeff Hughes, Managing Director and Chief Strategy Officer, as well as many others on the Mosaic team who help their clients succeed on a daily basis.
About Bill
Bill is well known for his work and success in strategic bank marketing, most notably as the Director of Marketing and Communications for M&T Bank in Buffalo, where he served for 28 years until his retirement in 2007. His experience encompasses the full spectrum of marketing disciplines, including consumer market research, database analytics, product management, retail delivery systems, customer communications, direct marketing, advertising, corporate communications, branding and sponsorships.
During Bill’s tenure, M&T grew from less than $1 billion to over $65 billion in assets, mainly through acquisitions — requiring the development of extensive customer retention and market entry initiatives. In one such initiative in 2003, Bill led negotiations with the NFL’s Baltimore Ravens for the naming rights for what is now M&T Bank Stadium. This deal was the cornerstone of the bank’s market entry strategy in the strategically important mid-Atlantic market. Bill has a history of developing highly effective strategies for financial institutions as they expand within and beyond their traditional areas.
Since retiring, in addition to working with Mosaic, Bill has consulted with numerous financial and consumer service companies on projects, such as product repositioning and development, market entry strategies, change communication initiatives and naming rights deals.
Bill earned a B.A. (English) from St. Bonaventure University, and a Masters of Business Administration (Marketing) from Canisius College. He is a member of the Board of Trustees of the Greater Buffalo/ Niagara Falls YMCA, and is a Trustee for St. Joseph’s Collegiate Institute in Kenmore, New York.
To learn more about how Mosaic can help you communicate more effectively with your customers, please contact Debbie DiCarlo, Director of Business Development, at ddicarlo@mosaicmktg.com or 330.659.0756.
For more information about the appointment of Bill Mabee as President of Hawkeye | Mosaic, contact Sharon Edelman, Managing Director, at 212-365-8850 (mobile phone) or sedelman@mosaicmktg.com.
Headquarters: Hawkeye | Mosaic
500 Corporate Parkway, Suite 140
Buffalo, NY 14226
716.626.4433
www.mosaicmktg.com