Special Projects

Communications Testing

We determine the effectiveness of existing or new communications through customer interviews, panels or ethnographic research – and use this knowledge as a basis for developing an effective customer communications strategy.

Market Entry Strategy

We conduct research into new markets entered through acquisition to answer several key questions that directly impact the success of the transaction – who are the key influencers, community leaders and organizations and what are their interests and sensitivities?  What are the key strategies needed to assure successful market entry and what are the potential traps to avoid?

Using this research we develop a comprehensive communications plan to assure successful entry to the market.

Employee Communications

In times of change it is critically important that communications are consistent across all channels, including sales and service.  We develop customized employee communications that keep everyone on the same page and support the communications that are sent directly to customers.

In addition, we develop comprehensive employee communications strategies including employee welcome, benefit and retirement packages; and changes to compensation.