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Copyright
2005 © Mosaic Marketing |
| network changes > changes to telephone, online or ATM access |
| Customers
are increasingly dependent on self-service channels, with the heaviest
users accessing them daily, or more. As a result, any change to these
channels has a significant impact on their relationship with your institution,
and sudden, poorly explained changes can negatively affect their perceptions. Mosaic is a pioneer at introducing new delivery channels, and changes to existing channels, to customers in clear language that helps them understand what is changing, how it impacts them, their options, and the rationale behind the change. Our approach reduces customer confusion, minimizes customer service activity, and maximizes customer retention. |
| branch closings |